New Forum Speaker Announced!
Join us for the 28th National Leadership Forum including SAMHSA’s 14th Prevention Day, the premier and largest training conference for community-based substance abuse prevention professionals, coalition leaders and prevention and addiction researchers.
CADCA’s National Leadership Forum is a four-day event packed with opportunities to learn the latest strategies to fight substance abuse and hear from nationally-known prevention experts, federal administrators, and concerned policymakers. The Forum brings together over 3,000 participants representing coalitions from all regions of the country and internationally, government leaders, youth, prevention specialists, addiction treatment professionals, addiction recovery advocates, researchers, education institutions, law enforcement professionals, and faith-based leaders.
National Leadership Awardee Announced!
Awardee: Bertha K. Madras, Ph.D., Professor of Psychobiology, Department of Psychiatry, Harvard Medical School
When: National Leadership Award Lunch, Thursday, February 8 12:20 - 2:20 PM
CADCA is honored to present Bertha K. Madras, Ph.D., Professor of Psychobiology, Department of Psychiatry, Harvard Medical School with our annual National Leadership Award. Dr. Madras is being recognized for her work on the President's Commission on Combating Drug Addiction and the Opioid Crisis, which comes at a critical time. The expertise, experience and information Dr. Madras carries with her will be of great benefit to all Forum attendees. CADCA truly appreciates her service to this Nation, and her tireless efforts researching and investigating the effects of drugs on the developing adolescent brain. Dr. Madras has also been a staunch advocate for CADCA, the prevention field and coalitions, and has been a true champion for our field.
Membership Breakfast Speaker
Speaker: Heather McNair, Vice President of Engagement Strategy, Higher Logic
When: Thursday, February 8 7:30 - 8:45 AM
Start the day strong with CADCA Membership! It’s essential that CADCA members have access to the best tools available to connect with each other local and nationally, and also the prevention community at large. At this year’s membership breakfast, Heather McNair, VP of Member Engagement Strategy at Higher Logic, walks you through a number of connection tools, including a focus on social media strategies, and she will introduce you to the brand new, members-only CADCA Community. Learn how to leverage the online community to stay connected with CADCA 365 days a year and maximize your CADCA experience.
Heather is a well-regarded thought leader with 20 years of marketing, technology, customer acquisition and retention experience, 16 of those years in the association and publishing industries. She is adept at leveraging technology to increase customer engagement, and is a frequent speaker and writer in the industry. At Higher Logic, Heather is responsible for defining and refining effective engagement strategies and best practice recommendations as it directly relates to the member and customer experience.
Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination, and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008 at the early onset of online communities for the association space, and many techniques Heather founded from that launch emerged as foundational best practices for Higher Logic clients today.
Heather earned a Bachelor of Arts in English from California State University, Fresno.
The mission of CADCA (Community Anti-Drug Coalitions of America) is to strengthen the capacity of community coalitions to create and maintain safe, healthy and drug-free communities globally. This is accomplished by providing technical assistance and training, public policy advocacy, media strategies and marketing programs, training and special events.