You are about to read a short case discussing decreasing sales for the global fast food chain, McDonald’s. Two potential causes of the decrease in sales are discussed.
Companies must understand and respond to changing markets in order to remain competitive. This includes effectively engaging in the functions of marketing, identifying the market segment to which the company wants to appeal, and creating a marketing mix that appeals to that market.
Review the text material on customer-driven marketing, then read the following short case. When you have finished reading the case, answer the questions that follow.
In recent years, McDonald’s has seen a consistent decline in sales in the US market. This decline is attributed to several causes.One potential cause for the slump is the complexity of the McDonald’s menu. In 1948, McDonald’s was able to boast fast service with only 9 menu items. In order to appeal to a wider market, McDonald’s menu has consistently expanded to include as many as 121 items. The expanded menu has made the operations within each store complex, slowing service. The problem is exasperated by competitive rivals, able to provide high quality and customizable dining options by focusing on specialized products, including Five Guys, Chipotle, and Starbucks 1.The slump is also attributed to failing to respond to the preferences of the millennial generation. Millennials tend to be more health conscious than previous generations, preferring food options that are customizable, fresh, and healthy. Millennials also place high value on social responsibility, preferring meat from naturally raised animals and showing concern for employee well-being. McDonald’s reputation and food offerings appears to be unappealing to the millennial generation 2.In response, McDonald’s created a "learning lab" at a restaurant in California to better understand customer needs and to experiment with customizable burgers2.
1.McDonald’s creation of a "learning lab" is an example of which of the following functions of marketing?
a.Market research
b.Buying
c.Transporting
d.Storing
e.Grading

Answers

Answer 1

The creation of a "learning lab" by McDonald's is an example of the function of market research in marketing.

Which of the following functions of marketing?

Market research involves gathering and analyzing information about customers, competitors, and market trends to understand customer needs, preferences, and behaviors. It helps companies make informed decisions about their marketing strategies, product development, and customer engagement.

In the case of McDonald's, the "learning lab" was established to better understand customer needs, particularly those of the millennial generation, and to experiment with customizable burger options. By conducting market research through the "learning lab," McDonald's aimed to gather insights about customer preferences, test new concepts, and refine its offerings accordingly.

Therefore, the creation of the "learning lab" aligns with the market research function, as it involves gathering data and insights about customers to inform decision-making and improve the marketing mix.

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Related Questions

Problem 17-1A Comparing costs using ABC with the plantwide overhead rate LO P1, P3, A1, A2

Answers

Answer:

$67.50 per hour

Explanation:

Setup Cost = $312,500

Transportation Cost = $10,000

Direct Labor cost $25,500

Modification of machine cost $12,000

Insurance of Factory Premises $28,000

Raw material Cost $118,250

Machine hours = 7,500 hours

labor hours = 3,500  hours

Total manufacturing Overheads = $506,250 / 7,500 = $67.5 per hours

List of the least five behaviors you feel would be behavior you feel would be considered irresponsible in the workplace. For each behavior listed, provide a detailed example/scenario to detail what makes the behavior either responsible or irresponsible.

Answers

Answer: See Explanation

Explanation:

Some of the behaviors that would be considered irresponsible in the workplace include:

1. Lateness: Every company has its working hours and it is required for the employees to adhere to the working hours and always get to work on time. Lateness is a bad habit in the workplace. For a company to achieve its goals, it's required for its workers to come to their workplace early and perform their duty well.

2. Cyberslackers: This occurs when the employees use the internet that is meant for work related activities to surf the net and browse sites that doesn't relate to their work. For example, a case whereby an employee is checking his or her social media at the workplace.

3. Lying to other employees: It is a bad behavior for an employee to lie or say something that's not true about a person in order to gain an advantage or for other person reasons Lying brings about lack of trust and disunity in the workplace.

4. Having a bad character: In an organization, it is vital for the employees to possess good characters such as being kind, caring, helpful etc. Possessing a bad character will have a negative effect on the company.

5. Theft: Employee theft is also an irresponsible behavior in the workplace. Stealing has a negative effect on the revenue of the company as it reduces the revenue such company makes. Employees should always make sure that they do not falsify information in order to gain a financial advantage or steal company's fund.

Which of the following tips can help you avoid electrical
shock from a computer? (Select three answers.)
Unplug the computer before performing maintenance.
| Keep liquids away from the computer.
Open up the computer while it is turned on to see
what's wrong.
D Use only the keyboard and not the mouse when
performing maintenance.
Make sure the computer doesn't have worn out wiring.
Wash the inside of the computer with water to keep it clean.

Answers

Answers:


1) Unplug the computer before preforming maintenance.

2) Keep liquids away from computer.

3) Make sure the computer doesn’t have a worn out wiring.


I hope this helped :)

A weekly report for new agents at a vacation sales company is shown in the histogram. A histogram titled Vacation Packages has number of packages sold on the x-axis and number of salespersons on the y-axis. 9 sold 1 to 2 packages; 7 sold 3 to 4; 4 sold 5 to 6; 3 sold 7 to 8; 2 sold 9 to 10; 1 sold 11 to 12; 2 sold 13 to 14; 3 sold 15 to 16. How many of the new agents sold more than 10 vacation packages?

Answers

Answer:

6 salespersons

Explanation:

A histogram shows the graphical representation of the distribution of numerical data using bars of different lengths.

From the histogram:

The number of salespersons who sold 11 - 12 packages = 1

The number of salespersons who sold 13 - 14 packages = 2

The number of salespersons who sold 15 - 16 packages = 3

Therefore the new agents who sold more than 10 vacation packages = 1 + 2 + 3 = 6 salespersons

Answer:its 6

Explanation:i took the quiz and i know the answer

Pete and Shirley are filing a joint return. They have two dependent children. What is the total amount of their exemptions for tax year 2019? A. $0 B. $4,200 C. $8,400 D. $16,800

Answers

Answer:

A. $0

Explanation:

The Tax Cuts and Jobs Act eliminated personal exemptions starting 2018. It also increased standard deductions though. For example, the standard deduction for married filing jointly for 2019 was $24,400. This is a significant increase if you consider that the standard deduction for married filing jointly in 2017 was $12,700.

DO you like Anne with an E?​

Answers

Answer:

meh

Explanation:

it's okay. I kind of don't like how they stayed from the book but all the scenes were shot beautifully, and the actors did great. I only watched a few so I cant give more than a "meh" but I do like what I'm seeing so far

What are some common spreadsheets applications?​

Answers

USES ( APPLICATIONS) of spreadsheet are;

1) to create budgets : Excel can be used in creation of budget s which is the estimation of revenue as well as expenses which covers specified future period of time.

2)produce graphs and charts: it's application is helpful in creating graphs in mathematics as well as statistics

3 for storing and sorting data: Data sorting can be done using spreadsheet. It involves arrangements of data into an order in order to make analysis of the data easier.

SPREADSHEET APPLICATION

1)Microsoft Excel : This is used in data

crunching , it can handle large data sets.

2)LibreOffice : it's applicable in Calc for a free as well as native spreadsheet app.

4) Smartsheet: is useful when handling

task involving non-spreadsheet and can be used for project management.

5)Quip : it's useful for integration of

spreadsheets into shared documents.

Which economic system is based on an idea of equality of result; that regardless of how well off somebody starts, all
should be guaranteed an equal success?
O A. Traditional
B. Command
OC. Mixed
D. Market

Answers

B. Command

What your describing sounds a lot like communism which would be found under a command economic system

Answer:

D.Market

Explanation:

A market economy conforms to formal equality of opportunity only if jobs offered by business firms are publicized in advance, so that anyone who might want to apply has a reasonable opportunity to do so.

In what type of economy do people officials determine the 3 basic economic questions?

Answers

Most likely a Command economy.

A. Identify a profession b. In not more than 60 words, describe the "art" and "science" of such profession in (a).

Answers

Answer:

Comedy as a Profession is a great example.

Explanation:

The science of it is related to the psychology of what makes people laugh.

If studied, one would realize that there are certain things that are bound to make people laugh (all things being equal). An example is when a person makes fun of themself to an audience.

To explain this, scientists have stated that it is inherent in humans to laugh at the misfortune of others. However, this is just a theory and does not explain why we laugh at other kinds of comedy.

A plausible explanation (which is more recent in the parlance of psychology) is that people also laugh when certain expectations are defied in a very witty manner.

As a professional stand-up comedian, knowing all the rules and tricks is just one part of the coin. Being able to, either by practice or repeated efforts during practice, internalize these principles, practice them and effectively use them is the artistic part of the picture.

There those who are gifted naturally with a principle thought process that elicits laughter from others, would be termed hilarious. However, to make a living out of comedy, one would need to fully understand the principles and practice to deliver them as naturally as possible.

Another paradigm to the art of comedy is that, it has to be very witty. Wit many times may come with an element of suprise... a new angle that was previously "unthought" of.

Cheers!

If the country wants to move from its current point and produce 10 more tons of food, it must produce...

O 5 more tons of clothing

O 5 fewer tons of clothing

10 more tons of clothing

O 10 fewer tons of clothing

Answers

5 fewer tons of clothing

While using a debit card increases the speed and efficiency of business transactions, what effect can this have on a person's money management skills?

Answers

Often, using a debit card doesn’t feel like you are using real money, because it is so simple and efficient. This can cause people to buy more than they have in their checking account, often resulting in overdraft fees and poor budgeting.

The person can set his or her financial goal and this will result in preplanning the funds. This makes the platform an easy target to transact with and more efficient.

What is a financial goal?

A financial goal is an objective or plan for handling money. It is a function of how much money you make, spend, save, or invest. Depending on their need for a financial objective, such as pension planning, a person or individual might define their own financial goals.

The person who is a using debit card or a credit card. This would help the person in maintaining their efficiency and a budget. They can even set a limit through which they can be allowed to transit.

Also, they can use ODIs which is overdraft as well as bills receivable. This would increase their efficiency and money management.

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most stock exchanges today use electronic trading

Answers

True

(Not sure what was the question about but I’m guessing it’s a true/false?)

hope this helps :)

Here is selected financial statement data regarding a company's property, plant, and equipment. Balance Sheet: Dec. 31, 2018 Dec. 31, 2017 Property, plant, and equipment $ 563,000 $ 294,000 Accumulated depreciation 286,000 237,000 Income Statement: 2018 Depreciation expense $ 105,000 Gain on sale of property, plant, and equipment 26,000 During the year, PPE with a book value of $23,000 were sold. In the statement of cash flows, the investing activities section should show a cash disbursement for "purchases of property, plant, and equipment" for $ _________.

Answers

Answer:

$292,000

Explanation:

price of old equipment sold = $26,000 + $23,000 = $49,000 (cash inflow)

new equipment purchased = $563,000 - $294,000 + $23,000 = $292,000 (cash outflow)

cash flow from investing activities:

cash disbursed for purchasing new equipment = ($292,000)

cash received from sale of old equipment = $49,000

net cash flow from investing activities = ($243,000)

3. Why are people who are unemployed but not looking for work not included in
the unemployment figures? (Hint: think of teenagers)
Need help due TODAY

Answers

Answer:

Because they don't keep track on it.

Explanation:

Basically they are just included in it because they don't keep track of it. Hope that helps!

2) On the basis of the calculations you have made, explain which location Saber should
choose.

Answers

Answer:

Explanation:

physical attributesphysical attributesphysical attributesphysical attributesphysical attributesphysical attributesphysical attributesphysical attributesphysical attributes

Prepare a report on environmental sanitation. Include the impacts, causes, and prevention methods​

Answers

Answer and Explanation:

Environmental sanitation is carried out through a series of public investments that seek to promote environmental control in a region. The impacts of this type of sanitation must be positive, since it is through it that a community can present adequate garbage collection, treated water supply, sewage treatment, correct disposal of human waste, cleaning of public roads, basic sanitation, among others . All of this promotes human development, the well-being of the population and environmental preservation.

The causes of environmental sanitation are the need to establish social policies that promote better living conditions and that optimize the health of citizens without degrading the environment.

HELP ME PLEASE!!!
when is it usually best to choose a variable rate home mortgage?
A. if you plan to stay there many years.
B. if you plan to stay there a short time before moving again.
C. if you plan to rent it out.
D. if you plan to have a large family.

Answers

Answer:

A...............maybe D

Understanding the legal ramifications what types of policies should organizations implement when using social media tools for recruitment

Answers

Answer:

Social media is a vital tool for online recruitment in the large MNCs now-a-days.

Explanation:

In the recent, there is a trend of recruiting the new professionals through various online platforms and other social media tools.

With social media many legal consideration comes into account. The organizations while handling social media tools for recruitment has to look on various important points while posting their advertisement and collecting the data of the candidates online. There are severe legal ramifications on using social media in a wrong way, so organization have to be ethical while using them.

Firstly, they should respect the privacy of the social media communities.Professionalism and rules of ethics should be applied.They should respect the copyright laws.

5. Describe how Chris used networking to his advantage in getting an internship
Witter and signing new clients.

Answers

Answer:

is there more information for this question?

How can the government be both a producer and a consumer in respect to its relationship with business

Answers

Answer:

they gonna tinda and be kind to the coatumets

Answer:

they are gonna tinda and be nice to the caotmautes

On 3/1/X1 Landlord Co. received a $36,000 cash payment from Renter Co. to pay for a total of 17 months, starting in the current month. How much revenue should Landlord Co. recognize in the year ending 12/31/X1? Round your answer to the nearest penny.

Answers

Answer: $21177

Explanation:

First and foremost, we should note that since the revenue that Landlord Co. wants to recognize in the year ending 12/31/X1 will be for a period of 10 months that is, from 1st of March to 31st of December.

Therefore, the revenue that Landlord Co. should recognize in the year ending 12/31/X1 will be:

= $36000 × 10/17

= $21176.471

= $21177

Question 2 (1 point)
Kelsi works in a toy manufacturing company assembling small dolls. Her job falls into
the Maintenance, Installation & Repair pathway of the Manufacturing career cluster.

1:) True

2:) False

Answers

True




I guess don’t be mad if I’m wrong

review of the nigerian economy​

Answers

Answer:

amazing

Explanation:


Nigeria's economic freedom score is 57.2, making its economy the 116th freest in the 2020 Index. Its overall score has decreased by 0.1 point, reflecting a decline in the fiscal health score.

Besides individuals, who else pays taxes in our country?

Answers

Answer:

Aliens?

Explanation:

Theta Inc. uses normal costing and applies overhead based on direct material costs. The predetermined overhead rate for the current year is 250% of direct material costs. During the year, $3,500,000 of direct material costs and $4,000,000 of direct labor costs were incurred. Theta's applied overhead is:

a. $9,375,000.

b. $1,600,000.

c. $8,750,000.

d. $1,400,000.

Answers

Answer:

a. $9,375,000.

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Click this link to view O*NET's Tasks section for Actors.
Note that common tasks are listed toward the top, and less common tasks are listed toward the bottom. According to
O*NET, what are common tasks performed by Actors? Check all that apply.
creating artwork for use in stage sets
collaborating with other actors
working closely with directors, other actors, and playwrights to find the interpretation suited to the role
studying and rehearsing roles from scripts
learning about characters in scripts and their relationships to each other
teaching college classes and training other people how to become actors

Answers

Answer: B C D E

Explanation:

Did the assignment

To find the interpretation suited to the role, studying and rehearsing roles from scripts, learning about characters in scripts and their relationships to each other and teaching college classes and training other people how to become actors are common tasks performed by Actors. Hence, options B, C, D and E are correct.

Who is a director of a movie?

The directors are the movie's creative leaders. They uphold the artistic vision throughout pre-production and final editing. They are employed by the executive producer or producer, who is ultimately in control of a production.

A film director's responsibilities include reading and editing scripts, overseeing the cast and crew, and putting the final product together. The actors and other crew members will work with you to ensure that the movie ultimately reflects the aesthetic vision for the finished result.

Thus, options B, C, D and E are correct.

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Which of the following explains how revenue is determined?

A. The total amount of money brought in by sales.

B. Gross domestic product is calculated.

C. Costs are subtracted from revenues.

D. The maximum level of benefits is figured.​

Edit: Its not C

Answers

Answer:

A. The total amount of money brought in by sales.

What are three ways to discover how to involved in your chosen career field

Answers

Answer:

Research industry information. ...

Find out about professional associations. ...

Research career options using LinkedIn.

The user growth rate of a social media platform decreased by 15% per month. On January 1, the platform had 20 million users. If growth decreases at 15% each month, how many will it have by year end?

Answers

Answer:

2.844835 million current users

Explanation:

20 million x .85 x .85 x .85 x .85 x .85 x .85 x .85 x .85 x .85 x .85 x .85 x .85

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Darren is purchasing a car that costs $11,000. He is taking out a simple interest loan at an annual rate of 3%. If he makes monthly payments over a period of 5 years, how much is his monthly payment? $183.33 $191.67 $198.05 $210.83 Jon drank 2/3 liter of water on Monday before jogging. He drank 5/7 liter of water after hi jog. How much water did Jon drink altogether? Write your anwer a a Mixed number Use the distributive property to multiply 7 x 9.Enter your answer by filling in the boxes.7x9=7x (5+ ? )7x9=( ? x5)+(7x ? )7x9= ? + ?7x9= 63 PLEASE HELP !!!!!!!! Joanne is copying angle BAC with technology. An angle is created from points B, A, and C. A circle with a center of A has a radius of AB and intersects with rays AB and AC. Another ray is created from points D and E. A circle has been created from point D that is congruent to circle A. Which of the following describes her next step? Draw a circle with a center F and a radius equal to BG. Draw the point of intersection between circle D and ray DE. Draw ray DE away from angle BAC. Draw the points of intersection between circle D and circle A. Of the following, which is considered changing lanes? examples of hyperboles in surface pressure from encanto Which statement correctly describes the mesosphere? (1 point) O The Northern Lights are visible in this layer. Atmospheric changes in this layer cause weather at Earth's surface. O Commercial airplanes fly through this layer. O Meteors burn up in this layer to create shooting stars. A patient's urine output was 800 mL/hr. Following a treatment, the patient's urine output increased to 1.200 mL/hr. What is the percent change in urine output? (Round the answer to the nearest whole number.) 1 Structure of the Nervous System (continued)Sequence the steps in how a nerve impulse moves from one neuron to another neuron by writing the numbers 1 to 5 in the squares to the left of the steps. Read the passage about a problem one community faced. In 2014, the city of Flint, Michigan, was low on funds. To cut costs, local government leaders decided to stop getting treated water from Detroits water supply system. Instead, the city pumped water from the polluted Flint River using old lead pipes. The city did not test or treat the water sufficiently. This resulted in dirty, foul-tasting water that presented a major health risk. The citys citizens, the majority of whom were African American, complained to the city government. However, their complaints were ignored. City and state officials continued to downplay the seriousness of the situation. Finally, citizens and activists banded together to sue city and state officials in an effort to fix the problem. The court sided with the citizens. Over time, the situation began to improve, and now Flint residents have safe water. Which statement correctly explains how this problem was addressed? Citizens proposed and voted on an initiative to bypass the local legislature and address the issue. Citizens turned to one branch of local government to solve a problem created by another government branch. The state government stepped in to solve a problem that the local government did not have the authority to address. The local government requested the power to create a new regulation to solve the issue from the state government. Baedon what you learned about reource and carcity, what factor do you need to conider when producing thi good? PLEASE HELP ME PLEASEEEEEEWatch the "Original Got Milk?commercial-Who shot Alexander Hamilton?" and answer the question bellow:What are some of the cinematic techniques in the commercial?Write 3 paragraphs explaining the techniques I need help filling in the blanks with matching words. I arrived...........Cairo last week( a. to b. at c. in d. on) En quoi certains personnages peuvent-ils modifier en partie l'existence de leur crateur ? How are the events that take place after passover like a race toward death, How does fiber help digestion? Question 1 When using the simple interest formula ( i = Prt ) the time t , is expressed inithe same period as the rate. True /False 2) Do youthink human behavior is free or determined?Defend your answer using theories from the different approaches to psychology. Is 25 a prime number?