The question is about the growing market share of Blue over the next 4 years.
Kelsey-White is an American multinational consumer goods company. It is 2018 and we have past 3 years of historical data. The data available must be a big data and needs to be sorted in order to find the trend and patterns visible to analyse the data of the past 3 years and draw marketing strategy out of it.
Along with the past data, new data is also required because the current market trend, pattern and customer choice for detergent can have severe impact on market and its products. Analyzing customer choice is important and that can be done through the customer surveys at super markets and providing free samples and then taking feedback from them.
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A brand strategy is a plan for the long term that addresses a path towards the development of a brand that is widely accepted, growth-oriented, has commercial value, in other words successful.
PURPOSE
the first step towards creating a great brand is to identify and pen down the goals / PURPOSE that the business must achieve. KW has requested that the brand manager should turn around the brand for the Blue Laundry Detergent.Now that is a vision. So for it to become a goal, it has to be re-written into a format that is clear, achievable, measurable, realistic, and time-bound. For example, in order to be considered a profitable brand, how much would K-W consider to be adequate in terms of income/profit generated at the end of 4 years? how many percent of the existing market share is K-W looking to take over?At this point, we already have a 3-year data collection on the product's historical performance. As the brand manager, we want to analyze the data to understand the nature of the market as it currently is. We will look into the data to find answers to the following questions:who were the largest buyers of this product in the last three years?can they be categorized by age, income range, geographical location, specific interests, occupation, etcwhat or who influences their buying decisions?What are the strengths of the brand? can this be improved upon and leveraged for ads?What are its weaknesses? can this be turned into strengths, and or reduced?What are the current opportunities/gaps in the market? We can get this information by reaching out to existing customers by way of research.who are the competition? what are the weaknesses in their products? What are their strengths?How do they price their products?CONSISTENCY
Armed with this information we will then proceed to DESIGN a brand that is CONSISTENT with the message that we want to communicate. So if for example, no other product in the market has a detergent that disinfects, we can build this into our message for the new brand of K-W Blue detergent.An example of that message would be that "K-W Blue Detergent" is cheaper, better, and disinfects.
Once the message is clear, the brand can them be designed using a Style guide. A style guide gives the consumer information about the business. It also makes it easy for the brand to be recognized. Remember, the key objective here is CONSISTENCY.
EMOTIONS
It is impossible to build a successful brand if that brand is not designed to
be desired. For example, when people think about a Bentley, they think about a certain kind of lifestyle. So when people want to associate with that kind of lifestyle and they are about to make a buying decision, they think of a Bentley.
EMPLOYEES
The first clients who must buy into the brand being created is the employees. They are the first "advangelists". They are also involved in the creation process so it is critical to get their buy-in.
If the employees think that a brand/brand strategy won't fly. It won't.
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Sometimes, the market research we do for product development and the message testing we do for ad campaigns yield surprising results. Which positioning statement was most surprising for NOT yielding the highest AWARENESS with our target segment
The positioning statement that was most surprising for NOT yielding the highest AWARENESS with our target segment is C. Eco-friendly.
Before embracing the Eco-friendly positioning statement, the company has to show that it was not just adopting a marketing strategy that does not resonate with its internal environment.
In this regard, an Eco-friendly positioning statement should ensure that the company:
Lives the Eco-friendly promise and become a leader in the Eco-friendly movement.Creates an Eco-friendly message from the inside out.Participates in community Eco-friendly outreach programs.Question Options:
A. Fashionable
B. Cutting Edge
C. Eco-friendly
Thus, perhaps for failing to live the Eco-friendly mantra, the target segment did not show the highest awareness.
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think of some examples of products for which people are willing to pay premium prices. Name one such product and explain why you think consumers value it so highly.
An example in today's time would be Apple iPhone as individuals are willing to spend premium costs for mobile phones. People do regard buying this because of quality, features and it has also become a position symbol in today's time.
Difference between luxury and premium?The key distinction here exists that a luxury brand, to remain luxury, has to include limits on the volume of sales. By its nature, it can't be available to everyone. Premium, on the other hand, can still enjoy big sales sculptures at an over-average rate. Premium brands' target customers exist as those who can push themselves to bear higher than what they pay for an average product.
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Workplace safety measures that can help prevent disasters like the Deepwater Horizon oil spill include:
Answer:
Remote shutoff capability. Require additional back-up systems to shut down offshore wells automatically. ...
Relief well capability. At minimum, adopt Canada's "same-season relief well capability" requirement. ...
Spill penalties. Impose meaningful financial penalties for deepwater spills. ...
Energy legislation. ...
Moratorium.
Explanation:
hope this helps
a wifi router has a mtbf of 10 months. What is the availability if the mttr is 12 hours and the number of days in a month is 30 ?
Answer:
40
Explanation:
Answer:
MTBF = 30 days = 30 * 24 = 720 hour. MTTR = 12 hour. i.e. A = 720 / (720 + 12) = 0.9836 = 98.36%
Bada bing, Bada
Explain the term opportunity cost
Answer:
the loss of potential gain from other alternatives when one alternative is chosen.
"idle cash balances represent an opportunity cost in terms of lost interest"
Explanation:
If a disease infects and destroys a large amount of the nation's supply of tomatoes, what is likely to happen to the price of tomatoes? (Select the best answer.)
Question 5 options:
The price will go up.
The price will remain the same.
The price will go down.
Question 6 (1 point)
In cases of natural monopolies- such as utility companies- prices are kept under control MAINLY through
Question 6 options:
competition
supply and demand
free market forces
government regulation
Question 7 (1 point)
· firms produce and sell identical products
· firms have a relatively small market share
· consumers are aware of the products and their prices
· there are few barriers to entry into the market
All of these are describing what market type of market structure?
Question 7 options:
monopoly
oligopoly
monopolistic competition
perfect competition
Question 8 (1 point)
In the five C's, how is cost different from price? (Select the best answer.)
Question 8 options:
It includes all of the costs related to the product.
It makes it easier to promote the product.
It reduces the company's operating expenses.
It includes the company's operating costs.
Question 9 (1 point)
You notice that juice is now selling for much higher prices than in the past. Which two things would you expect to happen next? (Select two answers.)
Question 9 options:
Supply will go up
Demand will go down
Supply will go down
Demand will go up
Question 10 (1 point)
Needs, product, source, price, and time could all be known as ______.
Question 10 options:
Customer objections to a sale
Economic services
Sales promotion
Channel management function
Answer:
q5) price will go up
q6) government regulatories
q7) perfectly competitive
q8) includes all cost related to the product
q9)supply will go up and demand will go down
q10) customer objections to sale
If insurance companies are required to offer coverage to all interested people, it is said that premiums for each person will be increased. Assume that the insurance market is perfectly competitive. What is the major reason for raising the premium
Answer:
to make sure that your company gets the upper hand and to make more money off of your premium then what the other companies are making
Explanation:
Jennifer is a single mom of two who is working and taking college classes at night. The demands of work and her work projects are stressing Jennifer out, which results in work-family conflict. work-family conflict. workplace role ambiguity. workplace role ambiguity. downsizing. downsizing. job satisfaction.
Considering the situation described above, the demands of work and her work projects are stressing Jennifer out, which results in work-family conflict.
This is because Work-family conflict is a type of phenomenon which occurs when an individual is having difficulty combining the work and family roles.
This is evident in Jennifer's situation whereby she is a single mother of two, yet she still works at night, stressing her out.
A work-family conflict often leads to psychological issues, as shown with the stress Jennifer is experiencing.
Hence, in this case, it is concluded that the correct answer is "work-family conflict."
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Which of the following are true of an advertising plan? (Check all that apply.) Multiple select question. It analyzes the marketing and advertising situation. It identifies the objectives of the advertising campaign. It indicates how a firm can determine whether the campaign was successful. It typically follows the same strategies for all campaigns.
Statements that can be considered as true statements as regard advertising plan are;
It analyzes the marketing and advertising situation.
It identifies the objectives of the advertising campaign.
It indicates how a firm can determine whether the campaign was successful.
Advertising plan can be regarded as the strategy use in promotion of goods and services so as to increase sales of a firm.This plan helps to know objectives of the advertising campaign and determine how successful it is.Learn more at:
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The answer options about an advertising plan which are true include:
A. It analyzes the marketing and advertising situation.
B. It identifies the objectives of the advertising campaign.
C. It indicates how a firm can determine whether the campaign was successful.
What is an advertisement?
Advertisement can be defined as the promotional multimedia messages that are designed and developed with the intention of making the goods (products) or services of a business firm known and familiar to all of its customers and potential customers.
The types of advertisement:
Generally, there are three (3) main types of advertisement and these include:
1. Informative advertisement
2. Reminder advertisement
3. Persuasive advertisement
What is an advertising plan?
An advertising plan refers to a written document that contains information on the marketing strategies and plans about how a business firm intend to effectively communicate with its target audience, customers and potential customers, so as to increase its competitive advantage and sales revenue.
Advantages of an advertising plan:
Some of the advantages (benefits) of an advertising plan to an entrepreneur or business firm include the following:
It helps to analyze both the marketing and advertising situation in a demography.It helps to indicate the best technique to use in determining whether or not an advertising campaign was relatively successful.It can be used to highlight and identify the objectives of an advertising campaign.In conclusion, an advertising plan is dynamic in nature and as such do not follow the same strategies for all advertising campaigns.
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Acme Widget, Inc. has 1,000 shareholders who own a total of two million shares of its common stock. The company earned $20 million after taxes and paid out $8 million in dividends. The company has assets of $250 million and liabilities of $50 million. What is the book value per share
Acme Widget, Inc. has a book value per share of $100.
Data and Calculations:
Number of shareholders = 1,000
Total number of common stock shares = 2,000,000 shares
Earnings after tax = $20 million
Dividends paid = $8 million
Assets = $250 million
Liabilities = $50 million
Equity = $200 million ($250 million - $50 million)
Book value per share = $100 ($200,000,000/2,000,000)
Thus, Acme Widget's book value per share is $100.
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While screening and evaluating ideas, a stop-to-market mistake happens when ________. Multiple Choice
While screening and evaluating ideas, a stop-to-market mistake usually occur as result of : good idea been eliminated during the screening process.
Stop-to-market mistake serves as marketing mistake that cam be made which can affect revenue that a firm suppose to get.At the screening and evaluating ideas stage, if careful decision are not made a good ideal can be eliminated which can affect the whole plan.
Therefore, good decision has to be made when
screening and evaluating ideas.
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What is not a task of a bank?
they arent obligated to be real people.
The following which is not a task of the bank is that they are responsible for the conduct of monetary policy. Thus, option 'C' is the correct option.
What are the basic functions of banks?A bank's role is to gather public deposits and lend those deposits for the growth of commerce, industry, trade, and agriculture. Bank gets interest on loans and advances from depositors at greater rates than it pays to depositors. The primary duties of banks include safeguarding, transferring, lending, and trading money in a variety of ways, as well as determining the creditworthiness of their clients.
People can borrow money from the bank at a time-interest rate. The bank approves each loan amount after giving it careful thought and protecting its profit. Additionally, the bank offers its clients advances. These are also the main roles that banks play.
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Probably, the complete options are:
a) they bring together savers and borrowers.
b) safe places for people to store their wealth.
c) they are responsible for the conduct of monetary policy.
d) they help to facilitate trade by providing alternative methods of payment.
membe is trying to get his financial records organized. He has several monthly credit card statements. Where is the MOST logical place for Namembe to store these records?
A. a paid storage facility
B. a home file
C. a computer file
D. a safe deposit box
The most logical place to store financial records is a computer file.
Each provided solution is useful to store one's records and personal data but there are merits and demerits to them.
Such as, a home file is a place to store data and it is easily accessible. However, it would be difficult to organize data at a home file and would also be time-consuming. Moreover, only limited data can be kept stored, as over time more space would be required so old data would be discarded.
In the case of a safe deposit box, which is also a secure place to store, the main issue is that it would be costly in comparison to the other options.
The computer file is easy to maintain and financial records can be kept well organized without the need to delete old data, as it hardly consumes any storage. And it would be less costly in comparison to the safe deposit box.
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Answer:
B. a home file
Explanation:
I took the quiz and this was the correct answer.
Examples of variable costs include all the following except: A. the plant manager's salary. B. direct labor costs. C. electricity used in running production machinery. D. raw materials costs.
Examples of variable costs include all of the following except the plant manager's salary, which is an example of a fixed cost, which is an expense that does not change regardless of other related factors.
Other examples such as direct labor costs, costs of electricity used in the operation of production machines and raw material costs are variable costs, which are values that change according to the quantity of products or services sold.
Fixed costs, on the other hand, are related to costs that do not vary, that is, they remain the same regardless of the production volume, so the plant manager's salary is an example of fixed cost.
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which is better Window 11 or 10?
Answer:
Window 10 is better then 11, so i recommand skip 11
Explanation:
Place the events in sequence to describe how crowding- out happens. Start by clicking the first item in the sequence or dragging it here Drag the items below into the box above in the correct order, starting with the first item in the sequence
Because of a recession, consumers have less disposable income to spend on durable goods, like cars.
A state government passes a stimulus package that sends aid to struggling car manufacturing firm in the state.
Despite the increase in spending, aggregate demand has not increased as much as expected Car manufacturers use government funding, instead of their own money, to invest in improving their machinery
Crowding-out effect in this context, is used to describe a situation wherein the Gross Domestic Product (GDP) equation, government spending triggers a reduction in or completely replaces private spending or investment.
For instance, when the government is heavily invested in spending on certain sectors, private investors may be discouraged from investing or spending in the same sectors.
The correct sequence of how crowding-out can occur is given below:
1. Because of a recession, consumers have less disposable income to spend on durable goods, like cars.
2. A state government passes a stimulus package that sends aid to struggling car manufacturing firms in the state.
3. Car manufacturers use government funding, instead of their own money, to invest in improving their machinery
4. Despite the increase in spending, aggregate demand has not increased as much as expected
Notice that because the government releases stimulus packages to assist Car manufacturers, there is a shortfall in the anticipated increase in aggregate demand because car manufacturers are not spending their money to improve their conditions.
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g. The net income attributed or residual to the land is estimated to be $44,000. Land value is estimated to be stable. What is the value of the land if the yield rate is 8%
The amount of the Value of land will be $550,000.
The formula to use to derive the Value of land is {Annual estimated income from the land / Yield rate}
Given Information
Annual estimated income from the land = $44,000
Yield rate = 8%
Value of land = $44,000 / 8%
Value of land = $44,000 / 0.08
Value of land = $550,000
Hence, the amount of the Value of land will be $550,000.
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This diagram represents __________________ communications.
a. diagonal
b. upward
c. downward
d, horizontal
Which of the following are examples of this type of communication?
Check all that apply.
- A team of doctors, nurses, technicians, and managers get together at Highland Hospital to discuss ways to save money. They agree to swap a lab kit that costs $96.50 for one that costs $0.29.
- The CEO of Nokia, Stephen Elop, meets with 2,000 employees to tell them why he is recommending that they abandon Nokia software to use less popular software from Microsoft.
- Cargill’s director of high-intensity sweeteners, Zanna McFerson, tells her boss, Marcelo Montero, the president of Cargill’s Health and Nutrition division, that a glycoside called Rebiana can be used to create a new artificial sweetener to be called Truvia.
- Hewlett-Packard CEO Meg Whitman announces to employees that HP will cut its workforce by up to 30,000 people.
The information in this question represents a downward type of communication in an organization.
Examples of this type of communication from the question are:
The CEO of Nokia, Stephen Elop, meets with 2,000 employees to tell them why he is recommending that they abandon Nokia software to use less popular software from Microsoft.Hewlett-Packard CEO Meg Whitman announces to employees that HP will cut its workforce by up to 30,000 people.This is a downward type of communication given the fact that information flows from the head of the organization to the employees that are at the lower level.
The red arrow in the diagram shows us that information is being passed down from the CEO to the employees in the organization.
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Answer:
This diagram represents upward communications.
✘ A team of doctors, nurses, technicians, and managers get together at Highland Hospital to discuss ways to save money. They agree to swap a lab kit that costs $96.50 for one that costs $0.29.
✔ The CEO of Nokia, Stephen Elop, meets with 2,000 employees to tell them why he is recommending that they abandon Nokia software to use less popular software from Microsoft.
✔ Cargill’s director of high-intensity sweeteners, Zanna McFerson, tells her boss, Marcelo Montero, the president of Cargill’s Health and Nutrition division, that a glycoside called Rebiana can be used to create a new artificial sweetener to be called Truvia.
✘ Hewlett-Packard CEO Meg Whitman announces to employees that HP will cut its workforce by up to 30,000 people.
of products found in each category.
Select the most appropriate category for each good or service listed.
1. Appliances
multiple choice 1
convenience
shopping
specialty
unsought
2. Automobile battery jumpstart services
multiple choice 2
convenience
shopping
specialty
unsought
3. Cemetery plots
multiple choice 3
convenience
shopping
specialty
unsought
4. Clothes
multiple choice 4
convenience
shopping
specialty
unsought
5. Expensive wine
multiple choice 5
convenience
shopping
specialty
unsought
6. Gas
multiple choice 6
convenience
shopping
specialty
unsought
7. Jewelry
multiple choice 7
convenience
shopping
specialty
unsought
8. Milk
multiple choice 8
convenience
shopping
specialty
unsought
The question examines categories of items. The following items are placed in the right categories as shown below.
1. Appliances: shopping
2. Automobile battery jumpstart services: specialty
3. Cemetery plots: specialty
4. Clothes: shopping
5. Expensive wine: specialty
6. Gas: shopping
7. Jewelry: specialty
8. Milk: shopping.
What are Speciality goods?
Specialty goods are goods that have very unique traits which the buyers are willing to go the extra mile to plan for and purchase.
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Which statement best describes the Federal Deposit Insurance Corporation's (FDIC) requirements for auditor independence
Every organization has its own rules. The statement that best describes the Federal Deposit Insurance Corporation's is that The FDIC has issued policy statements that address auditor independence in various contexts.
Independence in auditing needs integrity and an objective way in all audit process. It also requires the auditor to perform his or her task freely and in a focused way.
The Independence of the internal auditor is simply known as the freedom from parties or people whose interests can be harmed by the outcomes of an audit.
See full question below
Which statement best describes an element of the Federal Deposit Insurance Corporation's (FDIC) requirements for auditor independence?
FDIC independence requirements incorporate requirements for attorneys and actuaries.
FDIC independence requirements mirror the AICPA and DOL independence rules.
The FDIC has issued policy statements that address auditor independence in various contexts.
The FDIC has adopted regulations that incorporate IESBA independence rules.
Previous question
Discuss why drugs test is a controversial component of the personnel selection progress.
Answer:
Finding that job applicants' drug-test results are predictive of critical job behaviors means that employers can select, on average, more productive workers if they attend to drug test information than if that information is not used to make hiring decisions.
Lilly would like to start investing. What tools and services can she benefit from?
Answer:
stocks, mutual funds, retirement investments
Explanation:
How Does The State Of Competition Among hotels
what is decentralisation?
Based on business management, Decentralization is the transfer of control of an organization to various departments or authorities rather than one single one.
Different types of Decentralization De-ConcentrationDelegationDevolutionPrivatizationGenerally, decentralization is known to yield better, more timely decisions and increase organizational motivation.
Hence, in this case, it is concluded that decentralization is the sharing of authorities.
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A manufacturer paid total factory payroll of $200,000 in cash. The journal entry for this transaction includes a:
Based on the information given the journal entry for this transaction includes a: Debit Factory Wages Payable $200,000; Credit Cash $200,000.
Based on the given details the we were told that total factory payroll of the amount of $200,000 was paid by cash by the manufacturer.
Hence:
The appropriate journal entry to record this transaction is:
Debit Factory Wages Payable $200,000
Credit Cash $200,000
(To record factory wages payable)
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Baker Corp. pays a constant $1.8 dividend on its stock. The company will maintain this dividend for the next 15 years and will then cease paying dividends forever. If the required return on this stock is 5 percent, what would the current share price be
Answer:
1.8 divided by 15 easy
Explanation:
0. somthing
guys help me pls (30points)
What is an example of a behavior associated with a negative attitude?
a
Being rude to a co-worker
b
Finishing your work a day early
c
Helping a co-worker with a project
d
Showing up to work on time
Answer: A
B is being prepared
C is an example of teamwork
D is an example of being prepared
So the answer is A
Explanation:
The Omega Corporation has some excess cash it would like to invest in marketable securities for a long-term hold. Its Vice-President of Finance is considering three investments: (a) Treasury bonds at a 11 percent yield; (b) corporate bonds at a 14 percent yield; or (c) preferred stock at an 12 percent yield. Omega Corporation is in a 40 percent tax bracket and the tax rate on dividends is 10 percent.
Required:
a. Compute the after-tax yields for the three investment options. (Do not round intermediate calculations. Input your answers as a percent rounded to 2 decimal places.)
b. Which one of the three investments should she select based on the after-tax yields?
Answer:1
Explanation:
Meg O’Brien received a gift of some small-scale jewelry manufacturing equipment that her father had used for personal purposes for many years. Her father originally purchased the equipment for $1,860. Because the equipment is out of production and no longer available, the property is currently worth $5,250. Meg has decided to begin a new jewelry manufacturing trade or business. What is her depreciable basis for depreciating the equipment?
Answer:
1,700
Explanation:
"O’Brien received a gift of some small-scale jewelry manufacturing equipment that her father had used ...". O’Brien has to take into consideration the factors that affect depreciation as well as the continuous rise situation of the equipment.
What is depreciation?Generally, depreciation is simply defined as owing to wear and tear, an asset's value decreases over time.
In conclusion, her depreciable basis for depreciating the equipment will be the ratio of diminishing depreciation against the price increase.
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